LA Pride 2018 Campaign Theme

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March 9, 2018

LA Pride's 2018 Campaign Theme Gets Personal with #JUSTBE

#JUSTBE is a powerful invitation for self-expression that delivers…

@abc7la, the most watched television news station in Southern California, earned another accolade on Saturday when it won an LA Area Emmy Award for its live coverage of the 2022 LA Pride Parade.

They were the first television station to broadcast the LA Pride Parade, and has since become the official television & streaming partner of LA Pride.

Congratulations to the entire ABC7 Pride Parade Team for their excellence in live broadcasting, and for their tireless efforts that raise visibility, representation, and celebration for the LA Pride community! 🌈🫶

Take Pride in yourself! 🌈 Take good care of yourself year round so we can look forward to a happy & healthy 2024💓 Here are some resources to help you focus on your own health & wellness needs—head to our story for links to each! ⬇️

🧡@optum
Looking for inclusive health care for your family? Optum has a team of LGBTQ+ experienced providers for you. Meet the providers near you who have training and expertise in caring for the LGBTQ+ community.

💙 @uclahealth
The UCLA Center for Clinical AIDS Research and Education (CARE) provides state-of-the-art medical care and conducts clinical trials for people living with HIV and AIDS. Their highly trained, nationally recognized LGBTQ Champion doctors are leaders in the field of HIV Medicine, Infectious Diseases, primary care, and other areas relevant to the health of their patients and the community.

🤍 @cryobank
A global leader since 1977, California Cryobank® is a full-service sperm bank providing a comprehensive resource for donor sperm, and specialized reproductive services. Serving more than 40 countries worldwide, we are honored to have helped to create 75,000+ families. To learn more, click the link in our stories.

💚 @onemedical
One Medical believes healthcare should be inclusive, affirming, and available to all. That’s why they’ve created a primary care practice that makes getting exceptional care fast and easy — while making every patient, regardless of who they love or how they identify, feel seen, heard, and cared for. Learn more at the link in our stories.

💛 @lacarehealth
With over 2.8 million LA County members, L.A. Care is the largest publicly operated health plan in the country. Through https://www.lacare.org/health-plans/medi-cal/plan-overview, https://www.lacare.org/health-plans/la-care-covered, and https://medicare.lacare.org/, we provide quality health care to low-income communities, prioritizes quality, access and inclusion, elevating health care for all of LA County.

🤝 We’re here for you year round! Please check lapride.org for more.

this year’s parade was EVERYTHING! ✨ we wish we could strut down the streets of LA with y’all every weekend 🏳️‍🌈 thank you to everyone who showed UP and showed OUT! 🎉 #alloutwithpride

💕lots of love to these sponsors for making LA Pride possible: @toyota @toyotausa @hm @tiktok @primevideo @withloveonprime

📸: Dana Pleasant (@danalynnphoto)

LA Pride weekend was a movie… so why not keep the party going at @cinespia? 😉🎬 Join us this month for two iconic screenings:

🍿6/17: Gentlemen Prefer Blondes @ Hollywood Forever
🍿6/24: The Rocky Horror Picture Show @ LA State Historic Park

🔗 more details at the link in bio

that’s a wrap on LA Pride in the Park 2023 🌈 and we already can’t wait to do it again next year 🤭 stay tuned for more photos to come, and keep the party going all month long by joining us at our other events (more deets at the link in bio) ✨ #alloutwithpride

📸: #1, #8, #10: @ashleyosborn
📸: #2 - #6, #9: @wesandalex

THEE HOT GIRL 🔥 @theestallion brought the heat to LA Pride in the Park on friday night, thanks for kicking off hot girl summer with us 🐎🌈 #alloutwithpride

📸: @ashleyosborn

can we go back to saturday night plz? 💕🏳️‍🌈 we’re gonna be dreaming about @mariahcarey’s LA Pride in the Park performance for a veryyyy long time ✨ #alloutwithpride

📸: @ashleyosborn

We’re so excited to celebrate with you at the 53rd annual LA Pride Parade tomorrow, stepping off at 11AM! 💥

Here’s what you need to know before you go ⬇️

💛 WHERE TO WATCH
We suggest Hollywood Boulevard, between Highland and Cahuenga, or on Cahuenga between Hollywood and Sunset! The parade is in full swing as groups hit Hollywood and Highland.

💜 ROUTE
Parade Step off is at 11am. The route will begin at Sunset Blvd @ Highland Ave and head north, then east onto Hollywood Blvd, then south onto Cahuenga Blvd, ending at Sunset Blvd @ Cahuenga Blvd. We expect the full parade to be about 3 hours.

The route is approximately one mile long, with about 150 contingents consisting of revelers from SoCal’s top LGBTQ+ nonprofits, employee resource groups, city agencies, local, regional, and national businesses, clubs, bands, floats, and more than a few celebrities and surprises!

💙 WHAT TO BRING
Bring a hat, sunscreen, and some water. And of course your good vibes, and cheering voice! Bring the family, too! The LA Pride Parade is family-friendly and welcomes everyone.

💚 CAN’T MAKE IT?
If you can’t join us in person, watch the live broadcast of the LA Pride Parade on long-time broadcast partner KABC/ABC7 11am-1pm PT, on Sunday, June 11. It will also air nationally on ABC News Live and Hulu, and wherever viewers stream ABC7 Los Angeles including abc7.com and the ABC7LA mobile app.

💓 PLANS AFTER?
Join us at LA Pride Village, the official place to be after the LA Pride Parade. The full-on street fair will take over Hollywood Blvd between Vine and Gower with vendors, food & beverage, and the two stages. FREE performances by Mariachi Arcoiris, the Gay Freedom Band LA, Secret Circus, Dance Church, LA’s favorite queer AAPI drag party, Send Noodz, and many more!

🔗 Link in bio for full details on tmrw’s parade!

Thank you to our sponsors for making everything LA Pride possible:
@hm @coronausa @svedkavodka @toyotausa @tiktok @abc7la @abc7community @nordstrom @sony @cocacola @delta @glamazon_ag @primevideo @optum @discoverla @dreamhotels @lyft #carewithpride @mcdonalds @target @grindr @ladwp1 @lvmh @princesscruises @wbpictures @discoveryplus @kimchichicbeauty

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