#JUSTBE Proud! Celebrate LA Pride Week 2018 in style with cool, new merchandise and swag – available now!

May 11, WEST HOLLYWOOD – Christopher Street West (CSW), the 501(c)3 non-profit that produces the annual LA Pride Festival and Parade, today unveiled the first-ever collection of limited-edition LA Pride merchandise and swag, just in time for LA Pride Week 2018.

Merchandise is available for pre-order now will also be on sale at the 2018 LA Pride Festival.

LA Pride collaborated on the 2018 collection with Flavour Gallery, a festival merchandise design and production company based in Los Angeles and Nashville, to design and produce a capsule collection of colorful tees, tanks, hats, and tote bags that embody this year’s campaign theme, #JUSTBE. Everyone is encouraged to rock their gear throughout LA Pride Week 2018.

“This is really the first time LA Pride has ever curated a full collection of merchandise in celebration of LA Pride Week festivities,” says Shayne Thomas, CSW Board Member and Marketing Lead. “We loved how the team at Flavour Gallery really harnessed the spirit of the #JUSTBE campaign to bring this collection to life and can’t wait to see everyone sporting their LA Pride gear this year!”

“It was an honor to work with LA Pride on this collection,” says Alfredo Malatesta, Founder of Flavour Gallery. “As a proud supporter of the LGBTQ+ community, this was a no-brainer for us. We’re proud of the work that’s come from this collaboration and look forward to partnering with the LA Pride team on future collections.”

Be sure to share the love by posting pics of you in your LA Pride swag! Post, tweet, and share! Don’t forget to mention @lapride and use hashtags #JUSTBE and #LAPride in your posts!

Did You Know?

Launching the LA Pride 2018 limited-edition merchandise collection was all about “looking good while doing good.” A portion of sales will benefit community-wide programs like the CSW philanthropy, Casa del Sol, a joint project with APLA Health that provides low-income housing to people living with HIV/AIDS. 

Want to attend the LA Pride Festival for free? Sign up for a 4-hour volunteer shift today! CSW also provides a limited number of free tickets to non-profit and community organizations. Please contact the LA Pride team today to see if your organization qualifies.

To find out what other fun stuff is happening during LA Pride Week 2018, be sure to follow LA Pride on Facebook, Twitter, Instagram, LinkedIn, and YouTube for the latest updates.

About Christopher Street West (CSW) & LA Pride

Christopher Street West (CSW), a 501(c)3 non-profit, organized the world’s first permitted parade advocating for gay rights on June 28, 1970, as a response to and in commemoration of the Stonewall Rebellion on Christopher Street in New York City the year prior. Since then, we have built a rich history as an active voice for the LGBTQ+ community across the Greater Los Angeles metropolitan area. Today, we continue to produce the globally-recognized LA Pride Parade and Festival every June in the City of West Hollywood. We also organize a number of events throughout the year with our non-profit, philanthropic, community, and corporate partners. Visit lapride.org for more information.


FLAVOUR GALLERY produces a premium collection of apparel, aprons, and lifestyle accessories featuring original and chef-inspired artwork deriving from and dedicated to culinary enthusiasts around the world. We also produce branded apparel for most of the coveted food & wine festivals across the country. Learn more at www.flavourgallery.com.

Media Contacts

Elsa Remak
CK&D Public Relations
[email protected]

Shayne Thomas
CSW Board Member
[email protected]


All requests for media credentials for the LA Pride Festival and the LA Pride Parade must be sent to [email protected] no later than Monday, June 4, 2018. Please note that we receive a large number of requests each year. Unfortunately, we cannot fulfill all requests – even though we’d love to be able to!