LA Pride 2021 theme is “Thrive with Pride”
Three main events in June:
Free streaming concert starring Charli XCX, Presented by TikTok
“Thrive with Pride Celebration” on ABC7
New “LA Pride Makes a Difference” volunteering calendar
May 6, Los Angeles, CA- Christopher Street West Association Inc (CSW), the 501(c)3 nonprofit that produces LA Pride, is thrilled to announce its June Pride events, which will include a free streaming concert presented by TikTok, the Thrive with Pride Celebration one-hour special on ABC7, and LA Pride Makes a Difference, a new, month-long calendar of events focused on volunteering and community service around Los Angeles.
Thrive with Pride was chosen for this year’s theme, not just to highlight health and wellness as we slowly emerge from the pandemic, but more notably, to underscore the belief that thriving is an act of social justice within the LGBTQ+ community, especially for our underserved or overlooked members. When we live with a sense of belonging, confidence, security, and self-worth, we’re not just surviving, we’re thriving!
“To thrive means to flourish and progress despite the circumstances. Pride this year is a moment for you to stop and breathe,” said Sharon-Franklin Brown, CSW Board of Directors President. “It’s a moment to remember you’re not just surviving one of the hardest years in recent memory, but growing into your truth. If we as a community can come together, even for a moment, to realize we’ve broken down some barriers put on us, it’ll strengthen our resolve to continue tearing more down for those to come after us.”
All LA Pride 2021 events will use the hashtag #ThrivewithPride.
Thrive with Pride Concert, Presented by TikTok
Charli XCX will kick off LA Pride 2021 on Thursday night, June 10 with a free Thrive with Pride Concert, live streamed exclusively on TikTok from a fabulous LA location on TikTok.
Charli spent last year working on new tracks by sharing and collaborating with her fans on Zoom. The resulting new album, How I’m Feeling Now received critical acclaim, and singles in her signature “hyper-pop” style are getting well over one million views online.
Rounding out the show, up and coming LGBTQ+ artists from across genres will be making their LA Pride concert debuts. Stay tuned for more line-up news as it develops by following @tiktokforgood, and right here on LAPride.org.
Thrive with Pride Celebration on ABC7
LA Pride’s amazing broadcast partner, ABC7/KABC-TV Los Angeles will air a one-hour primetime special, Thrive with Pride Celebration, on Saturday, June 12 at 9:00pm.
Hosts Ellen Leyva and Brandi Hitt will be joined by Karl Schmid and Eric Resendiz as they present the best of LA Pride’s LGBTQ+ Los Angeles community. Trans profiles, celebrity shout-outs, spotlights on LA Pride’s 2021 Honorees (more on that soon), a special Pride performance by the Gay Men’s Chorus of Los Angeles from the Getty Center, and much, much more! It’s all going to be on ABC 7 Los Angeles, the most–watched station in Southern California.
Visit ABC7.com/pride for the most up-to-date info, and tune in on June 12 at 9pm!
CSW is partnering with Big Sunday for the entire month of June to create Pride Makes a Difference, a 30-day calendar of events focused on volunteering, community service, and opportunities to donate time, goods and money to worthy causes that benefit the LGBTQ+ community, and Los Angeles nonprofits.
Pride Makes a Difference will have its own website with calls-to-action in the areas of food insecurity, housing insecurity, mental health and wellness, and abuse. A list of selected local organizations will be available to choose from, as well as event details, fun group opportunities, and sign-up forms. CSW intends to make Pride Makes a Difference a permanent part of its Pride programming going forward.
CSW is also pleased to welcome its 2021 programming sponsors, including presenting sponsor, TikTok, and returning sponsors, SKYY Vodka, Coca-Cola, Cedars-Sinai, Nordstrom, Barefoot Wines, Lord Jones, Tinder and UPS. Thank you!
Happy Pride, Los Angeles!
About Christopher Street West (CSW)/LA Pride
Christopher Street West (CSW), a 501(c)3 nonprofit, organized the world’s first permitted parade advocating for gay rights on June 28, 1970, in commemoration of the Stonewall Rebellion in New York City the year prior. Since then, CSW has become an integral part of the LGBTQ+ community of Greater Los Angeles, and continues to produce one of the largest Pride celebrations in the county, the LA Pride Parade & Festival. CSW also organizes, supports or sponsors a number of events throughout the year with their nonprofit, philanthropic, community, and corporate partners.
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